WHAT ARE FACEBOOK PAID ADS?

Facebook Paid Ads are hyper-targeted advertisements that takes advantage of Facebook’s unmatched user data and profiling. 

Facebook Paid Ads allows businesses to: Connect to the right audience based on Age, Gender, Location and Interest Expand existing market and reach to new audience

Facebook has over 1.49 Billion Monthly Active Users Worldwide. What this means for end-clients: Statistically Facebook has a very huge user base which is a huge opportunity for businesses

Facebook has over 968 million daily active users on average for June 2015

Facebook has 844 million mobile daily active users on average for June 2015

SET THE MARKETING GOAL

Understand why you want to run a Facebook campaign

IDENTIFY THE AUDIENCE

Know who you want to reach on Facebook

DEVELOP THE ASSETS

Think about what message you want to convey

MONITOR THE CAMPAIGN

Measure the effectiveness of your campaign then optimize.

HOW FACEBOOK PAID ADS WORK

Who do you want to reach?
Users who match your target market demographic
Users who are within your business location
Users who are similar your existing customers
Users whose interests are relevant to your business

WHO CAN BENEFIT FROM FACEBOOK PAID ADS?

Businesses that aim to:

Grow its community and transition from its Personal Profile to a Business Page
Reach new audience and expand network
Connect with target market through creatives that resonate their brand values
Rejuvenate, reinvent and reintroduce their brands
Re-engage with previous customers
Generate recurring traffic to website
Hyper-target a certain demographic within a location